Armani Exchange

Increasing Brand Awareness and Sales Revenue Through Custom Digital Signage

Diversified’s Digital Media Group (DMG) was retained to create a single brand experience for the Armani Exchange global digital signage network, to be managed 24/7 from its network operations center in the United States. Armani Exchange had a need for a sophisticated and elegant design that would fit in with the overall look and feel of the retail brand.

Diversified was requested to allow the various retail operators that were licensing the Armani Exchange brand to have the option for a full system build or to purchase the network infrastructure and do the local build-out on their own. As part of its international footprint, DMG has been working with various retail development teams including the Al Tayer Group. As such, Al Tayer chose to work with Diversified for a full system build with remote engineering support for its Armani locations across the globe including Mall 360 in Kuwait.

Diversified provides technical design and consulting, content management, and monitoring for the Mall 360 system. The world-renowned brand is using synchronous playback software across five screens with ultra-thin bezels. Diversified created a 1 x 5 visual canvas delivering a meaningful retail experience that is seamless to the viewer and easy to maintain and operate.

Diversified continues to provide Armani Exchange with exclusive 24/7 diagnostic oversight using advanced SNMP monitoring software. Additionally, DMG provides all content encoding as well as complete content management with reporting and audit services.